Helping Service-Based Business Owners Move From Operator to Leader

Leadership and operational support backed by military-grade discipline, collegiate education, and real-world small business experience.

Get Clarity on Your Business

Built on Leadership. Focused on Execution.

Vision & Valor helps service-based business owners build structure, accountability, and systems that support sustainable growth. Founded by a retired U.S. Marine Corps combat veteran with formal business education, Vision & Valor blends proven leadership doctrine with practical management principles to help owners lead their teams more effectively.

This is operational consulting—not motivation, hype, or theory.

If You’re Honest,
You Know Something’s Off

Any of these sound familiar?

  • You’re working in the business more than on it

  • Growth feels chaotic instead of intentional

  • Employees don’t execute to your standard

  • Systems break when you step away

  • You know what “right” looks like—but can’t get others there

  • The business relies too heavily on you—and that’s not sustainable.

We don’t chase trends. We build foundations.

We help service-based small business owners move from operator to leader
by teaching how to lead from within.

Operational Clarity

Roles, expectations, standards

Leadership Development

Owners and team leads

Execution Systems

Repeatable processes that scale

Accountability Structure

Structure that enforces follow-through

Meet the Founder

Austin (Ryan) Keelty is the founder of Vision & Valor and a leadership and operations consultant focused on helping small businesses build structure, accountability, and sustainable growth.

Austin (Ryan) Keelty
Founder

A retired U.S. Marine Chief Warrant Officer and former Drill Instructor, Ryan combines 15 years of leadership experience with formal business education to help owners improve operations, develop their teams, and regain control of their business.

  • 15 years of leadership experience in the U.S. Marine Corps

  • Retired Chief Warrant Officer (CWO2) & former Drill Instructor

  • Three combat tours (OIF / OEF)

  • Bachelor’s in Business Administration (Management & Leadership)

  • Lean Six Sigma trained | PMP preparation completed

  • Hands-on experience improving scheduling, financial tracking, and team structure

How It Works

1. Complete a quick intake survey
2. We review your business and challenges
3. If there’s a fit, we schedule a strategy call

No pressure. No obligation. Just clarity.


Ready to Bring Structure to Your Business?

Get Started